1. Learn SEO Basics
Introduction to SEO
 How Google Search Works Guide Google
Search Engine Optimization (SEO) Starter Guide Guide Google
Overview of (Google’s) guidelines Guide Google
The Beginner’s Guide to SEO Guide Moz
SEO Basics: Beginner’s Guide to SEO Success Guide Ahrefs
The Beginner’s Guide to SEO Guide ContentKing
The Complete SEO Guide for Beginners Guide Mangools
Learn SEO in 2021: The Beginner’s Guide to SEO Guide SEMrush
SEO Fundamentals Course with Greg Gifford Course Greg Gifford / SEMrush
Keyword Research
 The SEO Keyword Research Master Guide Guide Moz
How to Do Keyword Research for SEO Guide Tim Soulo / Ahrefs
The 2021 Keyword Research Guide for SEO Guide Rob Woods / SEMrush
How to Do Keyword Research for SEO: A Step-by-Step Guide Guide Mark Traphagen / Search Engine Journal
Keyword research for SEO Guide Mangools
Keyword Research: The Definitive Guide (2021) Guide Backlinko
How To Do Keyword Research in 2020 Guide Nick Eubanks
Keyword Research Course with Greg Gifford Course Greg Gifford / SEMrush
Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more! Video Crawling Mondays
Competition Analysis
 The Guide to SEO Competitor Analysis Guide Moz
How to Do an SEO Competitive Analysis Guide Jennifer Slegg / SEMrush
How to Do an SEO Competitor Analysis [Template Included] Guide Joshua Hardwick / Ahrefs
Your Essential Guide to Crushing Competition [w/ Template] Guide Sam Underwood / Advanced Web Ranking
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most Guide Elise Dopson / Databox
Content Optimization
 The Complete Guide to Content Optimization In 2019 Guide Frase
How to Create Perfectly Optimized Content: 16 Essential Elements Guide James Brockbank / Search Engine Journal
SEO Copywriting: The Definitive Guide Guide Backlinko
SEO Copywriting Guide: A Smarter Approach To Ordering Content Guide Maria Kalyadina / SEMrush
Role of Content Course with Eric Enge Course Eric Enge / SEMrush
Content Marketing Fundamentals Course with Ashley Segura Course Ashley Segura / SEMrush
Strategical Content Optimization in an SEO Process Video Crawling Mondays
Technical Optimization
 Overview of crawling and indexing topics Guide Google
The Beginner’s Guide to Technical SEO Guide Patrick Stox / Ahrefs
What Is Technical SEO? Your Ultimate Guide To Getting Started Guide Kevin Indig / SEMrush
Technical SEO Guides Hub Guide ContentKing
The Ultimate Guide to Technical SEO Guide Christina Perricone / Hubspot
Technical SEO Library Guide Deepcrawl
Technical SEO Audit (165+ Steps And Free Audit Template) Guide Olga Zarzeczna
Technical SEO course with Bastian Grimm Course Bastian Grimm / SEMrush
Large site owner’s guide to managing your crawl budget Guide Google
Link Building
 The Beginner’s Guide to Link Building Guide Paddy Moogan / Moz
The Beginner’s Guide to Link Building Guide Tim Soulo / Ahrefs
Link Building for SEO: The Definitive Guide (2021) Guide Backlinko
7 Golden Rules of Link Building for 2021 and beyond Guide Christoph Cemper
60+ link building techniques checklist [2021 update] Checklist Mangools
The Link Building Book Guide Paddy Moogan
How to Find Sites That Will Want to Link to Your Content Guide Gisele Navarro
Backlink Management Course with Greg Gifford Course Greg Gifford / SEMrush
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success Video Crawling Mondays
2. Learn to Execute an SEO Process
Developing an SEO Audit
 A 16-Step SEO Audit Process To Boost Your Google Rankings Guide Joshua Hardwick / Ahrefs
The 15-Step SEO Audit Checklist for 2021 Checklist Backlinko
242 Point SEO Audit Checklist Checklist Andy Drinkwater
The Only SEO Checklist You Will Need in 2021: 41 Best Practices Checklist James Brockbank / SEMrush
How to Develop Actionable and Impactful SEO Audits Guide Aleyda Solis
How to Approach Website SEO Audits Guide Geoff Kennedy / Sitebulb
Getting Tech SEO Implemented Guide Areej AbuAli
Rethinking Technical SEO Audits Guide Andrew Charlton
Let’s never talk about SEO audits again Guide Tom Cricthlow
Establishing an SEO Strategy
 Creating an SEO strategy from scratch Guide Kevin Indig
How to create an Effective SEO Strategy (2021 Guide) Guide Jonas Sickler / Terakeet
How to Create an Effective SEO Strategy Guide Erika Varagouli
How to Set A Winning SEO Strategy: Concepts, Steps, Do’s & Dont’s and Mistakes to Avoid Video Crawling Mondays
Setting SEO Goals
 How Do You Set Smart SEO Goals for Your Team/Agency/Project? Video Rand Fishkin / Moz
How to Set SEO Goals for Your Team (That Actually Drive Action) Guide Elise Dopson / Databox
The ROI of SEO – how to predict traffic and revenue Guide Kevin Indig
How to Set & Achieve Realistic SEO Goals Guide Paul Schmidt / Search Engine Journal
OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment Guide Kameron Jenkins / Botify
Measuring SEO
 SEO analytics: a step-by-step process with tools, examples, and resources Guide Branko Kral / Supermetrics
Measuring SEO Results Guide Backlinko
15 Critical SEO Metrics You Need To Track Guide Joe Kindness / AgencyAnalytics
Measuring & Tracking SEO Success Guide Moz
How to Use Google Analytics to Improve SEO Performance Guide Michal Pecánek / Ahrefs
15 Ways for Using Google Analytics to Track Your SEO Efforts for Free Guide Elise Dopson / Databox
Reporting SEO
 The Mini Guide to SEO Reporting Guide Moz
The Anatomy of the Perfect SEO Report Guide Melissa Fach / SEMrush
Steal Our SEO Report Template (and Make It Even Better) Template Jake Sheridan / Ahrefs
SEO Reporting: How To Build Meaningful Analytics Reports Guide Bill Sebald
SEO Reports: Which Metrics Matter & How to Use Them Well Guide Helen Pollitt
SEO Process Management
 Tips for effective SEO Project Management Guide Sam Mangialavori
What Makes your SEO Fail (and how to fix it) Presentation Aleyda Solis
Presenting to the CEO in 5 slides Guide Tom Critchlow
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes Presentation Aleyda Solis
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency Video Crawling Mondays
3. Implement SEO in your CMS
WordPress SEO Guidelines
 WordPress SEO: A Practical (and EASY) Guide Guide Joshua Hardwick / Ahrefs
WordPress SEO: the definitive guide Guide Joost De Valk / Yoast
WordPress SEO Checklist: 20 Tips to Improve Your Rankings Guide Erika Varagouli / SEMrush
WordPress SEO: 58 Tips to Grow Organic Traffic Guide Matteo Duò / Kinsta
Ultimate WordPress SEO Guide for Beginners (Step by Step) Guide Wpbeginner
Wix SEO Guidelines
 Search Engine Optimization (SEO) – Wix Support Guide Wix
Wix for SEO: Separating Facts from Fiction Webinar SEMrush
Wix SEO: 11 Tips To Improve Your Website’s Performance Guide James Brockbank / SEMrush
What Can You Do to Optimize Your Wix Site for eCommerce? Guide Mordy Oberstein / Deepcrawl
Shopify SEO Guidelines
 SEO overview – Shopify Help Center Guide Shopify
Shopify SEO: The Guide to Optimizing Shopify Guide Christopher Long / Moz
Shopify SEO Tips: Push Shopify to its Limits! Guide ContentKing
Shopify SEO – How to Optimize Your Shopify Site for Google Guide Loren Baker / Search Engine Journal
Shopify SEO: An Ultimate Guide Guide Nitin Manchanda / botpresso
12 Important SEO Tips for Shopify Ecommerce Platform Guide Ashok Sharma / SEMrush
Magento SEO Guidelines
 The Ultimate Guide to Magento SEO Guide Onely
The Ultimate SEO Guide to Magento 2 Guide ContentKing
Magento 2 SEO Guide Guide PushOn
Magento 2 SEO Guide – The All-In-One Definitive Guide Guide BSS Commerce
Magento SEO: Complete Guide with 9 Actionable Tips Guide Hannah Dango / FandangoSEO
SEO Checklist for Magento 2 Migration Guide Andreja Cicak / Inchoo
Webflow SEO Guidelines
 SEO and Webflow: the essential guide Guide John Moore Williams / Webflow
9 SEO best practices for your Webflow website Guide Tomas Laurinavicius / Webflow
A marketer’s guide to SEO in Webflow Guide Omid Ghiam / Webflow
The Ultimate Guide to Webflow SEO Guide Supple
SEO Technical Checklist For Webflow Projects Guide Mirela Prifti / DEV Community
Squarespace SEO Guidelines
 What Squarespace does for SEO Guide Squarespace
Squarespace SEO: Your ultimate guide Guide Weglot
Squarespace SEO (2021) — Checklist and Tips Guide Chris Singleton / Style Factory
Squarespace SEO Review Guide WebsiteBuilderExpert
Squarespace SEO for 2022: The Ultimate Guide with Checklist  Guide Supple
4. Deepen your SEO knowledge
JavaScript SEO
 Understand the JavaScript SEO basics Guide Google
JavaScript SEO: What You Need to Know Guide Patrick Stox / Ahrefs
JavaScript SEO Best Practices Guide for Beginners Guide ContentKing
The Ultimate Guide to JavaScript SEO Guide Onely
How JavaScript Rendering Affects Google Indexing Guide Sitebulb
The Definitive Guide to JavaScript SEO (2021 Edition) Guide Pierce Brelinsky / Moz
Googlebot & JavaScript: A Closer Look at the WRS | TechSEO Boost 2019 Video Martin Splitt / TechSEO Boost
Internal Linking
 Internal Links for SEO: An Actionable Guide Guide Joshua Hardwick / Ahrefs
Internal Linking for SEO: best practices, strategies, axioms Guide Kevin Indig
Internal Links: A Guide to Building a Strategy that Works Guide Luke Harsel / SEMrush
Internal Linking Guide Guide Backlinko
Internal Link Optimisation for SEO Guide Wayne Barker / Sitebulb
Internal linking for SEO: Why and how? Guide Meike Hendriks / Yoast
Web Speed Optimization
 Core Web Vitals Guide web.dev
Google’s Page Experience Update and Core Web Vitals: Everything you need to know Guide Builtvisible
A Beginner’s Guide to Website Speed Optimization Guide Kinsta
Google Page Experience Audit (15 Steps + Free Audit Template) Guide Olga Zarzeczna
Optimizing For Performance in SEO and Speed Video Joe Hall
Mobile Optimization
 Mobile Optimization Guidelines Guide Google
Mobile-first indexing best practices Guide Google
Mobile SEO: The Definitive Guide Guide Backlinko
Mobile First SEO Presentation Aleyda Solis
Mobile SEO: The ultimate guide Guide Edwin Toonen / Yoast
Preparing for Google’s Mobile-Only Index Guide Patrick Hathaway
Mobile SEO Course with Greg Gifford Course Greg Gifford / SEMrush
Structured Data
 Understand how structured data works Guide Google
A Practical Introduction to Structured Data for SEO Guide Geoff Kennedy
Beginner’s Guide to Structured Data for SEO Guide Yauhen Khutarniuk
Structured data in SEO Guide Mangools
Debugging Structured Data in the (Post-)SDTT-Era Guide Gianna Brachetti-Truskawa
Automating Structured Data Guide Patrick Hathaway
The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website Guide Allie Decker / Hubspot
Developing Topic Clusters
 What Are Topic Clusters and How Do They Work? Guide Connor Lahey / SEMrush
How I created a Topic Cluster and boosted my website traffic by 1000% Guide Samuel Schmitt
How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize Guide Michał Suski / Surfer
Increase organic traffic exponentially using keyword clusters Guide Andy Chadwick / Keyword Insights
The Importance of Topic Clusters Guide Maret Reutelingsperger / Sitebulb
Keyword Mapping
 A beginner’s guide to keyword mapping (with template) Guide Lidia Infante / Rise at Seven
A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy Guide Andrea Lehr / SEMrush
How to Create a Successful Keyword Mapping Strategy Guide George Zatlin / Digital Third Coast
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included] Guide Aleyda Solis
How to Leverage Keyword Mapping for SEO Success Guide Viola Eva / Search Engine Journal
E-A-T
 E-A-T and SEO for Google: Everything you need to know Guide Marie Haynes
What is E‑A-T? Why It’s Important for SEO Guide Joshua Hardwick / Ahrefs
E-A-T: Expertise, Authoritativeness, and Trustworthiness Guide Lily Ray
Google’s E-A-T / Content Quality Questions Checklist Google
What’s Google’s EAT​ and How to Optimize Your E-A-T in SEO Video Crawling Mondays
Content Pruning
 Content Pruning: Remove Low-Quality Content to Improve SEO Guide ContentKing
The Complete Guide to Content Pruning (+3 Step Pruning Process) Guide Devin Pickell / G2
How to Prune your Website Content in an SEO Process Guide Aleyda Solis
Step-By-Step Guide: SEO Pruning with Semrush Guide Kevin Indig / SEMrush
Why & How Content Pruning Helps Your SEO Guide Manish Dudharejia / Search Engine Journal
Image Optimization
 Google Images best practices Guide Google
11 Important Image SEO Tips You Need to Know Guide Anna Crowe / Search Engine Journal
Image SEO: 12 Actionable Tips (for More Organic Traffic) Guide Joshua Hardwick / Ahrefs
Image SEO: the Ultimate Guide Guide ContentKing
How to optimize your Ecommerce for Google Images and Visual Search Guide Gianluca Fiorelli
Video Optimization
 Video best practices Guide Google
Video SEO: The Definitive Guide Guide Backlinko
Video SEO: How to Rank YouTube Videos on Google Guide Joshua Hardwick / Ahrefs
Video SEO In Google & YouTube Search: Making the most out of it Presentation Aleyda Solis
YouTube SEO: The Ultimate Guide (2021) Guide Itamar Blauer
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube Video Crawling Mondays
SERP Features Optimization
 Google’s Search Gallery Guide Google
What is a SERP feature? Appearance, description and obtainability Guide Moz
Understanding Google SERP Features in 2021: The Complete Guide Guide Kristen M. Vaughn / Komarketing
Ultimate Guide to Google SERP Features Guide John E Lincoln
Visual Guide to Google SERP Features Guide RankRanger
How You Can Use SERP Features to Boost Traffic Guide Troels Emborg / Accuranker
Knowledge Panel Optimization
 About knowledge panels Guide Google
What Is a Google Knowledge Panel and How To Get One Guide Jason Barnard / SEMrush
How to Trigger a Personal Knowledge Panel in Google Guide Jason Barnard / Search Engine Journal
How To Get In The Google Knowledge Graph Guide Gosia Poddębniak / Onely
How to optimize your Google local Knowledge Panel Guide George Nguyen / Search Engine Land
How to Get a Google Knowledge Panel Guide Sahil Kakkar / MarketMuse
SEO Forecasting
 SEO Forecasting in Google Sheets Guide Tom Capper / Moz
Forecasting for SEO: Creating expectation and showing ROI Guide Miracle Inameti-Archibong
Auto-SEO forecasting with StreamProphet! 🚀 Guide Charly Wargnier
How to Use Data Forecasting for SEO [Scripts Included] Guide Patrick Stox / Ahrefs
A Quick Guide to SEO Forecasting + A Free Template Guide Eric Vardon / Morphio
Forecasting SEO traffic with Prophet and Python Guide Daniel Heredia / OnCrawl
How to Forecast SEO Potential With Google Data Studio Guide John McAlpin / Search Engine Journal
Calculate SEO ROI
 How To Calculate SEO ROI with Formulas That Show Real Results Guide James Brockbank / SEMrush
SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It? Guide Botify
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics Guide Adam Heitzman / Search Engine Journal
Here’s How To Prove the Value of SEO for Your Customers Guide Matt Tennison / Boostblog
Proving the Revenue: Quantifying the Value of SEO Guide Tom Gunson
Show SEO value to Non-SEOs
 The Top 5 Ways to Prove the Real Value of SEO Guide Winston Burton / Search Engine Journal
The Value of SEO: Here’s What You Need to Know Guide Matt Vazquez / KoMarketing
SEO Is a Means to an End: How Do You Prove Your Value to Clients? Guide Kameron Jenkins / Moz
4 Ways to Prove the Value of SEO to Leadership Guide Ben Bunting / SEOclarity
Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case Guide Botify
Creating SEO Contracts
 The Ultimate SEO Contract Template [100% Free] Guide Gary Coutard / Ahrefs
13 Things You Need to Include in SEO Contracts Guide Corey Morris / Search Engine Journal
12 Elements Of A Solid SEO Contract Guide Janet Driscoll Miller / Search Engine Land
10 Things to Include in SEO Contracts (+ FREE Template) Guide Adam Steele / Loganix
SEO Contract Template Template Himanshu Sharma / OptimizeSmart
SEO Jobs Interviews
 “Choosing an SEO” – Questions from “Do you Need an SEO”? Guide Google
21 SEO Interview Questions to Hire the Right Candidates Guide ContentKing
SEO Interview Questions To Help You Hire An SEO Expert Guide Stephan Bajaio / Conductor
Hiring a Tech SEO Guide Areej AbuAli
8 SEO Job Interview Questions That Cut Through the BS Guide Ryan Jones / Search Engine Journal
Budgeting SEO
 How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense Guide Joe Robinson / Green Flag Digital
How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies Guide Michael Smith / Powered by Search
SEO Cost Calculator: How Much Should You Budget for SEO Services? Guide Chuck Price / Search Engine Journal
How much to budget for SEO? Guide Kaushal Thakkar / Infidigit
Building an SEO Team
 How to Structure your SEO Team Guide John E Lincoln
Starting & Growing SEO Teams Guide Martijn Scheijbeler
Building an SEO Team Guide Backlinko
How to Manage Your SEO Team Guide Power Digital Marketing
All-Star Cast of SEOs: Building a Winning In-House SEO Team Guide Chris Sachs / SEOclarity
SEO Team Structure: How to Fit SEO into Your Company Guide Jenny Halasz / Search Engine Journal
7 Key Considerations When Developing Your In-House SEO Structure Guide Brian Harnish / Search Engine Journal
Communication with SEO Stakeholders
 How to convince execs to care about SEO Guide Tom Critchlow / The SEO MBA
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape Guide Kameron Jenkins / Moz
How to Communicate the Value of SEO to Executives Guide Jordan Frank / SEER Interactive
Managing Internal SEO Stakeholders Guide David Hing / Plug & Play
Breaking Silos: How to Enable SEO Across Your Organization Guide Samantha Pena / Search Engine Journal
SEO Product Management
 How an SEO Product Manager Can Be Your Chief Problem Solver Guide Kevin Indig / Search Engine Journal
How to Align SEO, Marketing & Product Management in SaaS Startup Guide Ivan Palii
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact Guide Aleyda Solis
The SEO Sprint Newsletter Newsletter Adam Gent
SEO Myths
 SEO Mythbusting Video Martin Splitt / Google
SEO myths busted by an ex-Googler Guide Kaspar Szymanski / Search Engine Land
How to Spot SEO Myths: 20 Common SEO Myths, Debunked Guide Helen Pollitt / Search Engine Journal
That’s NOT a Google Search Ranking Factor Guide Ryan Jones / Search Engine Journal
10 SEO Myths You Should Ignore Guide Joshua Hardwick / Ahrefs
The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps Guide Corey Northcutt / Bigcommerce
Logfile Analysis for SEO
 Logfile Analysis for SEO (Google Data studio template included) Guide Suganthan Mohanadasan
The ultimate guide to log file analysis for SEO Guide Daniel Butler / Builtvisible
How to Use Server Log Analysis for Technical SEO Guide Samuel Scott / Moz
22 Ways To Analyse Logs Using The Log File Analyser Guide Screaming Frog
How to open the Google black box with log analysis? Guide Emma Labrador / OnCrawl
The Ultimate Guide to Log Analysis – a 21 Point Checklist Guide Serge Bezborodov / Jetoctopus
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO Guide Elliot Haines / Hallam
XML Sitemaps Optimization
 Learn about sitemaps Guide Google
XML Sitemaps Guide Backlinko
How to Optimize Your XML Sitemap to Improve Your SEO Guide Tom Donohoe / OnCrawl
How to Create an XML Sitemap: Tips & Best Practices Guide Kevin Indig / SEMrush
How to Optimize XML Sitemaps: 13 SEO Best Practices Guide Aleh Barysevich / Search Engine Journal
Robots.txt Optimization
 Introduction to robots.txt Guide Google
Robots.txt File [2021 Examples] Guide Moz
Robots.txt for SEO: The Ultimate Guide Guide ContentKing
Robots.txt and SEO: Everything You Need to Know Guide Joshua Hardwick / Ahrefs
A Beginners Guide to Robots.txt: Everything You Need To Know Guide Colin Craig / SEMrush
Paginations Optimization
 SEO-Friendly Pagination: A Complete Best Practices Guide Guide Jes Scholz / Search Engine Journal
Pagination SEO: A Best Practice Guide Guide Adam Gent / Deepcrawl
SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right Guide Patrick Stox / Ahrefs
SEO-Friendly Pagination Strategies for Ecommerce Guide Sam Underwood / SEMrush
The Ultimate Pagination – SEO Guide Guide Tobias Schwarz & Svenja Hintz / Audisto
State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers Guide Orit Mutznik / Deepcrawl
Edge SEO
 Getting Started with Edge SEO: What You Need to Know Guide Dan Taylor / Search Engine Journal
Getting Things Done with Edge SEO Guide Steven Van Vessum and Dan Taylor / Contentking
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation Guide Mike Belasco / InFlow
Webinar Recap: SEO on the Edge – Getting Around Technical Barriers Guide Sam Marsden and Dan Taylor / Deepcrawl
Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it. Video Crawling Mondays
Outreach for Link Building
 The smart SEO’s guide to effective outreach Guide SEER Interactive
Email Outreach: The Ultimate Guide Guide Digital Olympus
The Complete Guide to Outreach: 52 Curated Resources Guide Page One Power
Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach Guide Bibi Raven / Search Engine Journal
Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk Guide Joshua Hardwick / Ahrefs
How to turn a boring email into an irresistible link pitch Guide Gisele Navarro / Search Engine Land
How To Write a Personalised Outreach Email Even When You’re Sending It To 100 People Guide Gisele Navarro / Neomam
Getting to Links: 5 Tips for Successful Email Outreach Guide Alexandra Tachalova / Search Engine Journal
Backlinks Analysis
 How to Do a Basic Backlink Audit (in Under 30 Minutes) Guide Joshua Hardwick / Ahrefs
Backlink Analysis: How to Spot Quality and Toxic Backlinks Guide James Brockbank / SEMrush
Performing a manual backlink audit, step by step Guide Dave Davies / Search Engine Land
How to audit links for SEO Guide Sally Poundall / BrainLabs
Link Profile Audit: 28 Things to Check Guide Brian Harnish / Search Engine Journal
Backlink management basics Course Greg Gifford / SEMrush
Digital PR & Link Building
 What is Digital PR? The definition… Guide Carrie Rose / Rise at Seven
Should You Invest Big Bucks In Digital PR? Guide Gisele Navarro / Neomam
Why Digital PR Should Be Part of Your SEO Strategy Guide Domenica D’Ottavio / Fractl
Supercharge Your Link Building with a Digital PR Newsroom Guide Shannon McGuirk / Aira
A Guide to Digital PR and Why It’s Important for SEO and Link Building Guide Erika Varagouli / SEMrush
Digital PR Strategy for Link Building: An 18-Step Start to Finish Process for 2021 Guide Joe Robinson / Green Flag Digital
Broken Link Building
 A Simple (But Complete) Guide to Broken Link Building Guide Joshua Hardwick / Ahrefs
Broken Link Building Guide Backlinko
Broken Link Building: What You Need to Know to Get Links Guide Adam Heitzman / Search Engine Journal
A Full Guide to Broken Link Building Guide Connor Lahey / SEMrush
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic Guide Belynda Cianci / databox
Disavowing Backlinks
 Disavow links to your site Guide Google
When & How to Disavow Backlinks in 2021 Guide Tom Capper / Moz
Should you disavow links in 2021? MHC’s annual report Guide Marie Haynes / Marie Haynes Consulting
Google’s “Disavow Links Tool”: The Complete Guide Guide Derek Gleason / Ahrefs
The Complete Guide to Disavowing Links for Google and Bing Guide Bruce Clay
Rankings Drop Analysis
 Why did my site traffic drop? Guide Google
Analyzing Google Search traffic drops Guide Daniel Waisberg / Google
Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps Guide ContentKing
SEO Rankings Drop: A Step-by-Step Guide to Recovery Guide Kristina Kledzik / Moz
Why My Web Traffic Dropped? – Questions & Checklist Guide Aleyda Solis
Using the Flowchart Method for Diagnosing Ranking Drops Video Kameron Jenkins / Moz
How to do a post Google Update SEO Analysis to recover lost rankings Video Aleyda Solis
Keyword Cannibalization Analysis
 How to Spot and Fix Keyword Cannibalization Guide James Brockbank / SEMrush
What is keyword cannibalization? Guide Yoast
How to Find and Fix Keyword Cannibalization Issues (in Seconds) Guide Joshua Hardwick / Ahrefs
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO Guide Aleh Barysevich / Search Engine Journal
How to Identify and Tackle Keyword Cannibalization Guide Samuel Mangialavori / Moz
How to Identify Keyword Cannibalisation (Tool) Resources Hannah Rampton / StrategiQ
Crawl Budget Optimization
 Large site owner’s guide to managing your crawl budget Guide Google
Crawl budget explained Guide ContentKing
The Ultimate Guide to Crawl Budget Optimization Guide Onely
How to optimize your crawl budget Guide Yoast
An SEO’s Guide to Crawl Budget Optimisation Guide Deepcrawl
All About Crawl Budget Optimization (& How One Site Used It to Double Organic Traffic in Under 3 Months) Guide Botify
7 Tips to Optimize Crawl Budget for SEO Guide Aleh Barysevich / Search Engine Journal
SEO for Web Redesigns
 Website Redesign SEO Checklist For 2021 Guide Olga Zarzeczna
Website redesigns: How to retain and improve your SEO Guide Marcus Miller / Search Engine Land
How to Redesign your Website without Losing SEO Guide Tony Mastri
SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings Guide Andreea Sauciuc / CognitiveSEO
SEO & Web Design: 8 Must-Do’s During a Web Redesign Guide Marc Avila / 3 Media Web
SEO for New Web Launches
 SEO for a New Website: Here’s Everything You Need to Know to Start Ranking Guide Jessica Greene / databox
Launching a New Website: Your SEO Checklist Video Rand Fishkin / Moz
7 SEO Tips for a New Website Guide Erika Varagouli / SEMrush
SEO Before a Website Launch, Our Pre-Launch SEO Checklist! Guide Radd Interactive
SEO Requirements for a New Website Guide ContentKing
Removing URLs from Google
 Control what you share with Google Guide Google
How to Remove URLs From Google Search (5 Methods) Guide Patrick Stox / Ahrefs
How to Remove URLs from Google Search in a Snap! Guide ContentKing
How to properly delete a page from your site Guide Joost De Valk / Yoast
How can you remove a URL from Google’s search results? Guide David Westby / Brainslab
Dealing with Google Penalties
 Manual Actions report Guide Google
The Beginner’s Guide to Identifying and Recovering from a Google Penalty Guide Jesse McDonald / SEMrush
Google Penalties: How to Find, Fix, and Avoid (An Expert Guide) Guide Nick Churick / Ahrefs
The Complete List of Google Penalties and How to Recover Guide Chuck Price / Search Engine Journal
Google penalties and messages explained — Search Engine Land’s ultimate guide Guide Kaspar Szymanski / Search Engine Land
Google Core Updates Recovery
 What site owners should know about Google’s core updates Guide Google
10 Tips for Recovering from Google Core Algorithm Updates Guide Lily Ray / Amsive Digital
Google Algorithm Updates: 7 Steps on How to Recover Guide John E Lincoln / Ignitive Visibility
What to Do about Google’s Core Updates: Prevention & Recovery Guide Mordy Oberstein / RankRanger
Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic Guide Marie Haynes Consulting
SEO For Web Migrations
 The Ultimate Guide to Successful Website Migrations Guide ContentKing
The Website Migration Guide: SEO Strategy, Process, & Checklist Guide Modestos Siotos / Moz
The SEMrush Website Migration Checklist Checklist Nikolai Boroda / SEMrush
A Domain Migration Checklist And Ultimate Google Data Studio Dashboard Checklist Kristina Azarenko
7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation Guide Aleyda Solis
URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets] Checklist Aleyda Solis
Winning SEO when Migrating International Websites Presentation Aleyda Solis
Optimizing Products Pages
 Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet Guide Paddy Moogan / Aira
SEO for Ecommerce Product Pages (How to Rank & Convert) Guide Jonas Sickler / Terakeet
Ecommerce Product Page SEO: 20 Dos & Don’ts Guide Winston Burton / Search Engine Journal
How To Successfully SEO Ecommerce Product Pages Guide Alex Chris / Reliablesoft
Product Page SEO: 17 eCommerce Best Practices Guide ContentKing
SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs Presentation Aleyda Solis
Optimizing Faceted Navigation
 Optimize facet filters for SEO Guide Hugo Akhtari
Faceted Navigation SEO: Optimize for the Long-Tail Experience Guide Tyson Braun / seoClarity
What Is Faceted Navigation? The Main Factors to Consider for SEO Guide Petra Kis-Herczegh / Botify
How much is too much? Faceted navigation and SEO Guide Eric Enge / Search Engine Land
What faceted pages should be indexed when doing SEO Video Crawling Mondays
Detect & Protect from Negative SEO
 How to Detect (and Deflect) Negative SEO Attacks Guide Michal Pecánek / Ahrefs
What Is Negative SEO? (And How To Tackle It) Guide Anton Marchenko / SEMrush
How to recover from a negative SEO attack Guide Joe Sinkwitz / Search Engine Land
Negative SEO and Lost Rankings? Read This Guide Roger Montti / Search Engine Journal
Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs Guide Brian Jackson / Kinsta
SEO for Web Stories
 Best practices for creating Web Stories Guide Google
SEO for Web Stories Guide AMP
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story Guide Andrea Volpini / Wordlift
Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story Guide Glenn Gabe / GSQi
SEO for Google Web Stories: a comprehensive guide Guide Arron Westbrook / Deepcrawl
How to Make Google Web Stories [2021 Study] Guide SEMrush
Google Discover Optimization
 Discover and your website Guide Google
The Ultimate Checklist to Optimize Content for Google Discover Guide Andrea Volpini / Wordlift
7 Tactics to Optimize for Google Discover Guide John Shehata / Newzdash
Google Discover: How to Rank and Drive Traffic Guide Michal Pecánek / Ahrefs
How to Optimize for Google Discover, and Why it Matters Guide Moss Clement / SEMrush
SEO Testing
 What is SEO Testing & How Does it Work on a Website? Guide Kate Miller / inflow
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough Guide seotesting.com
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests Guide Craig Bradford / SearchPilot
20+ SEO Experiments To Get More Organic Traffic Guide Brian Moseley / SEMrush
How to make sense of SEO A/B test results Guide Will Critchlow / SearchPilot
5.1. Specialize within SEO
International SEO
 Managing multi-regional and multilingual sites Guide Google
The Ultimate Guide to International SEO Guide Onely
International SEO for E-Commerce Websites Presentation Aleyda Solis
7 Ways to Fail at International SEO Guide Aleyda Solis
An Hreflang Implementation Guide: How to add and Implement Hreflang Tags Guide Aleyda Solis
News SEO
 Help Google News discover your web crawled content Guide Google
How to Get Into Google News Video Barry Adams / Moz
Google News SEO – Everything Publishers Need to Know 2020 Edition Guide John Shehata / NewzDash
The Ultimate guide to Google News SEO Guide Vahre Arabian and Carlos Alonso
A Guide to Optimizing for Google News, Top Stories, and Discover Guide Lily Ray / Search Engine Journal
SEO for News Publications or Media Websites Video Crawling Mondays
E-commerce SEO
 Ecommerce SEO: A Simple (But Complete) Guide Guide Joshua Hardwick / Ahrefs
The 8-Step eCommerce Framework to Elevate Your SEO Game Presentation Kristina Azarenko
eCommerce SEO Guides Hub Guide ContentKing
SEO for E-commerce in 2020 – Top Technical SEO Challenges & How to Fix them Presentation Aleyda Solis
When Your Inventory Changes: SEO Tips For Changing Product Pages Presentation Aleyda Solis
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywords Presentation Kristina Azarenko
Optimizing Content in Category Pages while Keeping its Commercial Nature Guide Aleyda Solis
SaaS SEO
 SaaS SEO: An Actionable Strategy for Growth Guide James Brockbank / SEMrush
SEO For SaaS: The Ultimate Guide Guide Chris Long
3 Advanced SaaS SEO Strategies & Best Practices Guide Kevin Indig / Search Engine Journal
SEO for SaaS (Software as a Service) Websites Video Crawling Mondays
Travel SEO
 The Ultimate SEO Travel Marketing Guide Guide Dan Taylor
Travel SEO & Marketing Guide Joe Robinson
The Ultimate Guide on How to SEO your Travel Website Guide Alex Chris
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021) Guide Rachel Vandernick / Moz
Enterprise SEO
 How to Succeed in Enterprise SEO Guide Patrick Stox / Ahrefs
What is Enterprise SEO? A Marketer’s Guide to Search Optimization Guide Jonas Sickler / Terakeet
DeepCrawl’s Ultimate Guide to Enterprise SEO Guide Rachel Costello / Deepcrawl
The Ultimate Guide to Modern Enterprise SEO Guide IPullRank
What Is Enterprise SEO and How Is It Different to Traditional SEO? Guide Erika Varagouli / SEMrush
How to Succeed as an In-House Enterprise Level SEO Video Crawling Mondays
Small Business SEO
 Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps Guide Erika Varagouli / SEMrush
The Beginner’s Guide to Small Business SEO (6 Easy Steps) Guide Joshua Hardwick / Ahrefs
Small Business SEO: The Complete Guide Guide CopyPress
Small Business SEO Checklist: 11 Ways to Improve Rankings Today Guide Mindy Weinstein / Search Engine Journal
Small Business SEO: The 28-Step Checklist to Help You Win Guide Adam Steele / G2
Local SEO
 The Essential Local SEO Strategy Guide Guide Moz
Local SEO: A Simple (But Complete) Guide Guide Joshua Hardwick / Ahrefs
Local SEO: The Complete Guide Guide BrightLocal
Local SEO: The Definitive Guide (2021) Guide Backlinko
E-A-T LOCAL for SEO Guide Local SEO Guide
Claire’s Guide to UTM Tagging For Google My Business Guide Claire Carlile
How to do Local SEO Today: Top Do’s and Dont’s, Tools, and Guide to Grow Video Crawling Mondays
Local SEO Course with Greg Gifford Course Greg Gifford / SEMrush
5.2. Automate SEO Tasks
Python for SEO
 An Introduction to Python for Technical SEO Guide Ruth Everett / Search Engine Journal
Python for SEO: Complete Guide (in 6 Chapters) Guide JC Chouinard
How to Use Python to Analyze SEO Data: A Reference Guide Guide Hamlet Batista / Search Engine Journal
Data Science and Visualization for SEO: Retrieving SERP, Crawling Landing Pages, and Analyzing Google Algorithms with Python Guide Koray Tuğberk GÜBÜR
Agency Automators’ SEO How-Tos Videos Video Agency Automators
SEO Pythonistas: Python SEO Contributions from Hamlet & Python SEO community Resources SEO Pythonistas
BigQuery & SQL for SEO
 How to Leverage SQL for SEO Automation Guide Cody West
BigQuery & SQL for SEOs Presentation Areej AbuAli
How to Use BigQuery for Large-Scale SEO (Or Whenever Excel Fails) Guide Dominic Woodman
RegEx for SEO
 Beginner Guide To Regex For SEO Guide JC Chouinard
Principles of Regular Expressions for an SEO Guide Tomek Rudzki / Onely
Regular Expressions for SEOs and Digital Marketers [with Use Cases] Guide Alyona Petrukhina / Netpeak Software
Regular Expressions for Regular Joes (and SEOs) Presentation Paul Shapiro
Regular Expressions (RegEx) in Google Search Console Guide JS Chouinard
Regex for Marketers: Plain English, Real World Examples [VIDEO] Guide Annie Cushing
URL Regex Builder Resources JR Oakes
App Scripts for SEO
 Apps script for SEOs Presentation Dave Sottimano
Data pipeline table with Google Sheets + Apps Script Video Noah Lerner / Agency Automators
Automated Intent Classification Using Deep Learning in Google Sheets Guide Hamlet Batista / Search Engine Journal
JS for SEO
 How to Use JavaScript to Automate SEO (With Scripts) Guide Jose Hernando / Search Engine Journal
Build a Chrome extension to automate a part of your routine Guide Antoine Eripret
How to install Node.js and setup your laptop for JavaScript SEO Automation Guide Jose Hernando
Finding SEO opportunities through rising trends & Node.js Guide Nacho Mascort
Extracting Index Coverage Report Stats in Bulk from Search Console using Node.js Guide Jose Hernando
NodeJS SEO Scraper Guide Nacho Mascort
R for SEO
 R for SEO – The Cookbook Guide François Joly
Using R for SEO – Survival Guide Guide Rémi Bacha
Visualizing Google Analytics Data with R for SEO Purposes Guide Utku Demirhan / ZEO
Keyword Clustering for SEO with R Guide Journey to Data Scientist
Advanced R programming for technical SEO : DIY Strong SEO Crawler with Sparkler Guide Vincent Terrasi / Data-SEO
6. Learn about SEO in other Search Engines (Non-Google)
Bing SEO Guidelines
 Bing Webmaster Guidelines Guide Bing
Bing vs Google: Search Engine Comparison Guide Jonathan Theuring / Impression
Search Engine Land’s Guide to Bing SEO Guide Search Engine Land
What SEOs need to know about Bing Webmaster Guidelines Video Christi Olson / Search Engine Land
Yandex SEO Guidelines
 Yandex’s Recommendations – Advice for Webmasters Guide Yandex
The Ultimate Guide to Yandex SEO Guide Dan Taylor / Search Engine Journal
Yandex SEO, or Optimization Beyond Google Guide Valerie Niechai / SEO Powersuite
Yandex SEO: How to Master Search in Russia Guide Wordbank
Baidu SEO Guidelines
 Baidu SEO: A Guide to SERP Features & Ranking Signals Guide Dan Taylor / Search Engine Journal
A Crash Course in Chinese SEO: Exit Google, Enter Baidu… Guide Gary Stevens / SEMrush
Ultimate Guide to Baidu SEO Guide Dragon Metrics
Guide to Baidu SEO Guide GMA Marketing to China
Baidu SEO: How to do SEO in China. An interview with SEO Zac Video Crawling Mondays
Naver SEO Guidelines
 Naver SEO: How To Do SEO In South Korea Guide Dan Taylor
How To Do Naver SEO: A Complete Guide Guide Twinword
Naver SEO: Best Practices for South Korea Guide Dan Taylor / Search Engine Journal
Naver SEO: How to do SEO in South Korea w/ Chris Shin Video Crawling Mondays
Youtube SEO Guidelines
 Get discovered on YouTube Guide YouTube Creators Academy
YouTube SEO: How to Rank YouTube Videos in 2021 Guide Backlinko
YouTube SEO: How to Rank Your Videos From Start to Finish Guide Sam Oh / Ahrefs
YouTube SEO: The Ultimate Guide Guide Itamar Blauer
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube Video Crawling Mondays
Amazon SEO Guidelines
 Amazon SEO: The Ultimate Guide to Higher Product Ranking in 2020 (With Tips & Examples) Guide Robin Hanna / Sellics
How to Master Amazon SEO and Move Your Products up the Search Rankings in 2021 Guide Bryan Bowman / Bigcommerce
Amazon SEO in 2021: A Comprehensive Guide Guide Jayce Broda / Seller Interactive
Amazon SEO: Everything Sellers Need to Know in 2020 Guide Tara Johnson / Tinuiti
Amazon SEO: How to Rank Highly for Amazon Searches Guide Marc Schenker / Wordstream
7. Keep up with SEO news
Search Engine Official Publications
 Google Search Central Blog Blog Google
Microsoft Bing Blogs Blog Bing
Yandex Blog Blog Yandex
Search News Publications
 Search Engine Journal Website Search Engine Journal
Search Engine Land Website Search Engine Land
Search Engine Roundtable Website Barry Schwartz
Search News Aggregators
 tl;dr marketing Website Saijo George
SparkToro Trending Website SparkToro
SEO Podcasts
 The Page 2 Podcast: An SEO Podcast Podcast Jacob Stoops and Jeff Louella
Experts On The Wire Podcast Dan Shure
The In Search SEO Podcast Podcast RankRanger
Edge Of The Web Podcast SiteStrategics
Search with Candour podcast Podcast Candour
Women in Tech SEO Podcast Podcast Sarah McDowell and Areej AbuAli
Search Engine Journal Show Podcast Search Engine Journal
Search Talk Live Podcast Robert O’Haver, Matt Weber, Michelle Stinson Ross
Cashing in on Content Marketing Podcast Amanda Milligan / Fractl
Crawling Mondays Podcast Aleyda Solis
The Business Of Digital Podcast Dave Rohrer and Mat Siltala
Marketing Speak Podcast Stephan Spencer
The Recipe For SEO Success Show Podcast Kate Toon
SEO newsletters
 #SEOFOMO Newsletter Aleyda Solis
The Weekly SEO Newsletter Andrew Charlton
SEO for Lunch Newsletter Nick LeRoy
SEO Notebook Newsletter Steve Toth
#WTSNewsletter Newsletter Women in Tech SEO
SEO For Google News Newsletter Barry Adams
The SEO MBA Newsletter Tom Critchlow
Marie Haynes’ SEO Newsletter Newsletter Marie Haynes
Online Events
 Google’s Search Events Online Event Google
BrightonSEO Virtual Editions Online Event BrightonSEO
SEMRush Online Conferences & Webinars Online Event SEMrush
SEJ Webinars Online Event Search Engine Journal
SEO Resources For Bloggers Webinar Series Online Event TopHatRank
TechSEO Boost Online Event Catalyst
WTSWorkshop Online Event Women in Tech SEO
SEO Mastery Summit Online Event Mads Singers
8. Free SEO Tools to Use
Keyword Research Tools
 Google Ads Keyword Planner Web Based Google
Google Trends Web Based Google
Bing Webmaster Tools Keyword Research Web Based Bing
Keyword Generator Web Based Ahrefs
AlsoAsked Web Based Candour
Answer The Public Web Based Answer the Public
QuestionDB Web Based QuestionDB
Free Keyword Tool Web Based WordStream
#SuggestMrx Web Based Merlinox
The Reddit Keyword Research Tool Web Based Higher Visibility
Keyword Surfer Browser Extension Surfer
On-Page SEO Tools
 Google Search Console Coverage, URL Inspection & Crawl Stats Reports Web Based Google
Bing Webmaster Tools Site Scan and SEO Report Web Based Bing
Screaming Frog SEO Spider Desktop Based Screaming Frog
Greenflare: The Open Source SEO Crawler Desktop Based Greenflare
httpstatus.io: Easily check status codes, response headers, and redirect chains Web Based Sander Heilbron
SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL Web Based Ryan Jones
SEOlyzer: Crawler & log analysis for all SEO Web Based SEOlyzer
Ahrefs Webmaster Tools Web Based Ahrefs
Siteliner: Explore your website, revealing key issues Web Based Siteliner
Checkbot: SEO, Web Speed & Security Tester Browser Extension Checkbot
SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more Browser Extension SEO Minion
Detailed SEO Extension Browser Extension Detailed
SEO Pro Extension Browser Extension Marketing Syrup
SEOInfo Browser Extension Weeblr
Spark Content Optimizer Browser Extension SEOClarity
Link Redirect Trace Browser Extension LinkResearchTools
Yoast SEO WordPress Plugin Yoast
Rank Math SEO WordPress Plugin Rank Math
Link Building Tools
 Google Search Console Links Report Web Based Google
Bing Webmaster Tools Backlinks Report Web Based Google
Ahrefs Backlink Checker Web Based Ahrefs
Free Backlink Checker Web Based Rankwatch
Broken Link Checker Web Based Ahrefs
BuzzStream Free Link Building Tools Web Based BuzzStream
Hunter: Find email addresses in seconds Web Based and Browser Extension Hunter
Google Alerts: Monitor the web for interesting new content Web Based Google
Search Monitoring and Rank Tracking Tools
 Google Search Console Performance Report Web Based Google
Bing Webmaster Tools Search Performance Report Web Based Bing
Ahrefs Webmaster Tools Web Based Ahrefs
thruuu: Awesome SERP Analyzer Web Based thruuu
SERP Checker Web Based Accuranker
SEO Search Simulator by Nightwatch Browser Extension Nightwatch
SEOminion: SEO Extension with Multi-Location SERP Simulator Browser Extension SEOminion
MobileMoxie SERPerator: Google Mobile Rank Checker Web Based MobileMoxie
SEO Dashboards & Reporting Tools
 50+ Google Data Studio Templates to Speed your SEO Reporting Google Sheets Sheets for Marketers
9 SEO report Google Data Studio and Google Sheets templates you can swipe today Google Data Studio and Google Sheets Supermetrics
Search Console Explorer Studio and Sheet, Cannibalization Explorer, etc. Google Data Studio and Google Sheets Hannah Butler
SFAIK – Screaming Frog Analyzer Google Data Studio IKAUE
Search Console PunkExport Google Search Console Lino Uruñuela
Monthly SEO Report Template Doc, PDF, GDocs Backlinko
Steal Our SEO Report Template (and Make It Even Better) Google Slides Ahrefs
Web Speed Optimization Tools
 Measure from Web.dev Web Based Web.dev
PageSpeed Insights Web Based Google
Web Page Test Web Based Catchpoint
GTmetrix Web Based GTmetrix
Wattspeed: Free synthetic Speed monitoring tool Web Based Wattspeed
PageSpeed Compare: Compare performance metrics of your pages against each other Web Based Sander Heilbron
Experte: Bulk Core Web Vitals Check Web Based Experte
Batch Speed: Bulk speed test multiple urls using Google’s Page Speed checker Web Based Batch Speed
Fast or Slow: Global Web Speed Profiler Web Based Wordfence
SERP Speed: Compare your page speed at keyword level with the rest Web Based Reddico
Dareboost: Test, analyze and optimize your website performance Web Based Contentsquare
Lighthouse Browser Extension Google
Web Vitals Extension Browser Extension Addy Osmani
Core SERP Vitals Browser Extension Chris Johnson
Structured Data Tools
 Google’s Structured Data Testing Tool Web Based Google
Google’s Rich Results Test Web Based Google
Schema Markup Validator Web Based Schema.org
Structured Data Viewer Web Based Classy Schema
Schema Markup Testing and Comparison Tool Web Based Shay Ohayon
Schema.dev’s Structured Data Testing Tool Web Based and Browser Extension SEOClarity
Ryte Structured Data Helper Browser Extension Ryte
Structured Data Testing Tool Browser Extension 3WhiteHats
Schema Markup Generator (JSON-LD) Web Based technicalseo.com
The Schema Markup Generator Web Based RankRanger
Mobile SEO Tools
 Google’s Mobile Friendly Test Web Based Google
Mobile Friendliness Test Tool Web Based Bing
MobileMoxie Page-oscope Web Based MobileMoxie
Mobile-Friendly Test (Bulk Testing Tool) Web Based technicalseo.com
Mobile-First Index Tool (Mobile vs. Desktop Test) Web Based technicalseo.com
Mobile First Index Checker Web Based Zeo
Local SEO Tools
 Google My Business Web Based Google
BrightLocal’s Free Local SEO Tools: Local Listings Health Scanner, Local Search Results Checker, and more! Web Based BrightLocal
Postamatic: Build your Google My Business Posts, Q + As, and manage GMB Reviews via the Google My Business API. Google Sheets Two Octobers + AgencyAutomators
PlePer Local SEO Tools Browser Extension PlePer
GMBSpy: View Google My Business “Categories” Browser Extension George Nenni
Local Citation Finder Web Based Whitespark
Google Review Link Generator Web Based Whitespark
Local Search Results Tool Web Based technicalseo.com
International SEO Tools
 Google Search Console International Targeting Report Web Based Google
The Hreflang Tags Generator Tool Web Based Aleyda Solis
Free Hreflang Generator Google Sheets Relgrowth
Hreflang Tags Testing Tool Web Based technicalseo.com
Hreflang Validator Web Based Sistrix
Locale-Adaptive Pages Testing Tool Web Based technicalseo.com
JavaScript SEO Tools
 Parito Web Based iPullrank
View Rendered Source Chrome Jon Hogg
JavaScript rendering check Web Based searchVIU
Fetch & Render Web Based Technicalseo.com
Web Developer Extension Chrome Chris Pederick
Screaming Frog SEO Spider Desktop Based Screaming Frog
SEO Forecasting Tools
 SEO Forecasting Template in Google Sheets Google Sheets Tom Capper
A Google sheets template for SEO traffic forecasting Google Sheets Kevin Indig
How to Use Data Forecasting for SEO [Scripts Included] Python Script Patrick Stox
Morphio SEO Forecasting Template Google Sheets Morphio
SEO Forecasting in Data Studio Google Data Studio John McAlpin / Search Engine Journal
Forecasting SEO Impacts on Organic Traffic Google Sheets Robin Rozhon
WordPress SEO Plugins
 Yoast SEO WordPress Plugin Yoast
Rank Math SEO WordPress Plugin Rank Math
All in ONE SEO WordPress Plugin All in One SEO
Site Kit by Google WordPress Plugin Google
The SEO Framework WordPress Plugin The SEO Framework
SEOPress WordPress Plugin SEOPress
SEO Audits Templates
 The 100% Free Tech SEO (+ Beyond) Site Audit Checklist Google Sheets Moz
242 Point SEO Audit Checklist (updated for 2021) Google Sheets Andrew Drinkwater
Annielytics Site Audit Checklist Google Sheets Annie Cushing
The Comprehensive Guide to Technical SEO Audits Google Sheets Benjamin Estes / Brainslab
Technical SEO Audit (188+ Steps And Free Audit Template) Google Sheets Olga Zarzeczna
SEO Audit Template Google Docs / Word / PDF Backlinko
SEO Audit Checklist: Our Ever-Changing List Google Sheets Ian Lurie / Portent
How to Run an SEO Focused Content Audit Google Sheets Ryan Stewart Webris
How to Do a Content Audit and Boost Your Organic Traffic [Template Included] Google Sheets Joshua Hardwick / Ahrefs
The Guide to SEO Content Audits Google Sheets Benjamin Estes / Brainslab
The Quick-but-Thorough Local SEO Site Audit Google Sheets Whitespark
50+ Point Local SEO Checklist to Supercharge Your Local Marketing Google Sheets Adam Steele / Loganix
Google Search Console Guidelines
 Beginners guide to Search Console Guide Google
Google Search Console: The Definitive Guide Guide Backlinko
Google Search Console: A Complete Guide for SEOs Guide Anna Crowe / Search Engine Journal
How To Perform An SEO Audit Using Google Search Console Guide Olga Zarzeczna
How to Use Google Search Console to Improve SEO (Beginner’s Guide) Guide Joshua Hardwick / Ahrefs
The Definitive Guide to Google Search Console Guide Nick Brown / Ahrefs
9. Complement your SEO Knowledge
HTML & CSS
 How To Learn HTML for SEO Guide Joe Hall
HTML tags you can’t do without in 2021 Guide SE Ranking
8 HTML Tags Essential for SEO Guide Andrei Prakharevich / SEO Powersuite
HTML Basics Guide Mozilla Developer Network
Intro to HTML/CSS: Making webpages Guide Khan Academy
JavaScript
 JavaScript basics Guide Mozilla Developer Network
The Modern JavaScript Tutorial Guide JavaScript.info
HTML/JS: Making webpages interactive Guide Khan Academy
Modern JavaScript Fundamentals Guide Dan Wellman / EnvatoTuts+
Learn JavaScript – Full Course for Beginners Video freeCodeCamp.org
Soft Skills
 21 Soft Skills to supercharge your in-house SEO team Guide John Shehata / SEMrush
7 Critical Communication Skills That Get SEO Recommendations Implemented (and Retain Clients Long-term) Guide 3Q Digital
10 Skills Every SEO Expert Should Have Guide Hannah Evon / Higher Visibility
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes Presentation Aleyda Solis
Google Analytics
 The Beginner’s Definitive Guide to Google Analytics Guide Phil Pearce / SEMrush
Google Analytics Tutorial 2021 // Step-By-Step Google Analytics 4 & Universal Analytics Walk-Through Video Loves Data
The Ultimate Guide to Google Analytics in 2021 Guide Aja Frost / Hubspot
How to Use Google Analytics to Improve SEO Performance Guide Michal Pecánek / Ahrefs
15 Ways to Use Google Analytics to Track Your SEO Efforts for Free Guide Elise Dopson / Databox
Google Analytics 4 Guides Series Guide Himanshu Sharma / Optimize Smart
Google Data Studio
 Getting Started with Google Data Studio Guide Julian Juenemann / Measure School
The Ultimate Guide to Google Data Studio in 2021 Guide Aja Frost / Hubspot
Google Data Studio Tutorial for Beginners Video Loves Data
The Ultimate Guide to Google Data Studio 2021 Guide Chris Hamlin / Data Studio Templates
Google Data Studio Tutorial with Free PDF ebook Guide Himanshu Sharma / Optimize Smart
How to Create a Killer SEO Dashboard in Google Data Studio [Simple Guide] Guide Hunter Branch / Netpeak Software
Google Tag Manager
 The Beginner’s Guide to Google Tag Manager Guide Shannon Dunn / Brain Labs Digital
The Beginners Guide to Google Tag Manager Guide Phil Pearce / SEMrush
Google Tag Manager Tutorial: A Step-By-Step Guide To Getting Started With GTM Guide Jeff Sauer / Data Driven
Google Tag Manager: A Simple Tutorial Guide Caroline Forsey / Hubspot
The Beginners Guide to Google Tag Manager Guide Measure School
The Quick & Practical Guide To Google Tag Manager (With 10 Videos!) Guide Leveling Up
GTM Tips Tips Simo Ahava
App Store Optimization
 What is App Store Optimization? Ultimate Guide to ASO in 2021 Guide Genie / App Radar
App Store Optimization (ASO) Guide Guide The Tool
The Complete App Store Optimization (ASO) Guide (2021) Guide Jonathan Fishman / Storemaven
A Complete Guide to App Store Optimization (ASO) Guide Lee Wilson / Search Engine Journal
An In-Depth Guide to App Store Optimization (ASO) Guide Connor Lahey / SEMrush
Start an SEO Business
 How to Start an SEO Company Guide seo.co
How to Start an SEO Business in 6 Steps Guide Joshua Hardwick / Ahrefs
How to Build a Successful SEO Agency Guide Anastasia Sidko / SEMrush
How Can I Set Up an SEO Agency? Guide Tony Wright / SEMrush
“4 Pillars” to Starting & Growing an SEO Agency Guide Ryan Stewart
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